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  • Brand positionning, slogan & brand speech
  • Factual and emotional brand content and its global deployment
  • Naming, brand architecture and intellectual property
  • Growth strategy and market segment definition
  • Trademark
  • Design & brand book (logotype, brand colors, fonts, digital guidelines, packaging, etc.)
  • Communication and digital implementation (website + SEO)
  • Sustainability management
  • Business engineering –orchestration of omnichannel expansion & customer experience
  • Risk audit before launch