Bizzrand® by SHB — one integrated process empowering Swiss SMEs to transform and grow.
By seamlessly aligning brand and corporate strategy, Bizzrand® drives digital and sustainable transformation that boosts credibility, performance, and scalable growth.
It connects brand, business model, digitalization, and sustainability to unlock new business opportunities — from brand licensing and franchising to innovative growth models.
Business leaders — are your strategy and brand truly aligned, or still working in silos?
Discover our Bizzrand® solutions
Bizzrand® Genesis
Brand and Business positioning
I want to build my brand and business from scratch
We support you in the global deployment of your business in terms of brand positioning, go-to-market strategy, integrating sustainability and building the digital infrastructure.
Deliverable
With Bizzrand® Genesis, you leave with a brand, its stoty telling, market segments, sustainable commitment and a complete business plan including new business models.
Ideal for building a brand and a business from scratch.
No unpleasant surprises: our costs are all-inclusive, including the entire process and the number of sessions required.
Bizzrand® Expand
Growth and scalability
I want to expand my business internationally
I want to scale my business up
I want to relaunch my business during crisis
We open up new avenues for growth through brand licensing, franchising, co-branding, international expansion strategies that also integrate sustainability as a market opportunity, and data Organization. Complete IT/digital infrastructure option and Verbal & Visual Brand Book.
Deliverable
With Bizzrand® Expand reposition your corporate brand internationally. Definition of glocalization elements, brand discourse, semantic security perimeter, market segments, sustainable commitment, new business models and go-to market strategy including Data Governance → all the elements to create your reproducible value creation system.
No unpleasant surprises, our costs are all-inclusive, including the entire process and the number of sessions required.
Bizzrand® Regen
Digital and sustainable transformation – Innovation
I want to bring digital transformation and innovation to my business
I want to keep my business agile in an increasingly complex market
We redesign your Processes and organization to help you achieve greater agility, performance, cost efficiency, attractiveness, and sustainability, we rethink how your business operates from the ground up. Our Bizzrand® Regen approach simplifies complexity by breaking down silos, giving you a holistic view of your transformation journey — where you are, where you’re going, and how to get there. We reengineer your processes, customer experience, and products or services to align them with the principles of the circular economy, driving both innovation and cost reduction.
Deliverable
Audit & Assessment: Evaluation of your current operations, challenges, and key assets
Transformation Workshop: A “war room” session for digital and sustainable transformation strategy
Opportunities & Innovation Report: A comprehensive diagnostic outlining actionable insights and innovation pathways
Bizzrand® Renew
Transmission and repositioning
I want to modernize my family business and make it competitive
Steering the relaunch strategy of a historic brand, including repositioning it in the market, redefining its identity, activating new business models, automating tasks and integrating sustainability as a market opportunity. Our Bizzrand® Renew process makes it accessible and comprehensive
Deliverable
With Bizzrand® Renew, you benefit from a global approach to boosting performance, thus ensuring the long-term future of your business.
No unpleasant surprises: our costs are all-inclusive and include the entire process and the number of sessions required.
Bizzrand® Impact
Integrating sustainability as a business opportunity
I want to integrate sustainability as a business opportunity
We make sustainability a strategic asset, integrating the challenges of the circular economy into your business to combine impact, business opportunity and innovation.
Deliverable
Awareness of sustainable issues on 3 levels – environmental, social and economic, definition of measurable commitments (ESG), market Swot and innovation towards the circular economy through collective intelligence.
Bizzrand® Value
Brand valuation for exit
I want to sell my business. How can I add value?
From strategy to execution, we ensure your brand lives across every touchpoint—with coherence, consistency, and impact.
Deliverable
With Bizzrand® Value , you can enhance the value of your company and its capital with intangible values.
