Bizzrand® by SHB — one integrated process empowering Swiss SMEs to transform and grow.
By seamlessly aligning brand and corporate strategy, Bizzrand® drives digital and sustainable transformation that boosts credibility, performance, and scalable growth.
It connects brand, business model, digitalization, and sustainability to unlock new business opportunities — from brand licensing and franchising to innovative growth models.
Business leaders — are your strategy and brand truly aligned, or still working in silos?
Discover our Bizzrand® products
Bizzrand® Genesis
Brand and Business positioning
I want to build my brand and business from scratch
We support you in the global deployment of your business in terms of brand positioning, go-to-market strategy, integrating sustainability and building the digital infrastructure.
Optional Naming , Intellectual Property , Design and Data Governance.
Deliverable
With Bizzrand® Genesis, you leave with a brand, its stoty telling, market segments, sustainable commitment and a complete business plan including new business models.
Ideal for building a brand and a business from scratch.
No unpleasant surprises: our costs are all-inclusive, including the entire process and the number of sessions required.
Bizzrand® Expand
Growth and scalability
I want to expand my business internationally
I want to scale my business up
I want to relaunch my business during crisis
We open up new avenues for growth through brand licensing, franchising, co-branding, international expansion strategies that also integrate sustainability as a market opportunity, and data governance.
Complete IT/digital infrastructure option and Verbal & Visual Brand Book.
Deliverable
With Bizzrand® Expand reposition your corporate brand internationally. Definition of glocalization elements, brand discourse, semantic security perimeter, market segments, sustainable commitment, new business models and go-to market strategy including Data Governance → all the elements to create your reproducible value creation system.
No unpleasant surprises, our costs are all-inclusive, including the entire process and the number of sessions required.
Bizzrand® Regenerative
Digital and sustainable transformation – Innovation
I want to bring digital transformation and innovation to my business
I want to keep my business agile in an increasingly complex market
We rethink your processes and organization to gain in agility, performance and sustainability. Our Bizzrand® Regenerative process reduces complexity by eliminating organizational silos, and provides a global vision of the road ahead and how to get there. Our process integrates brand repositioning, new business models in a go-to-market strategy, task automation and data governance elements, as well as the integration of sustainability as a market opportunity and innovation.
Deliverable
With Bizzrand® Regenerative , you benefit from a holistic approach to performance enhancement, thus ensuring your company’s long-term viability. No unpleasant surprises: our costs are all-inclusive, including the entire process and the number of sessions required.
Bizzrand® Renew
Transmission and repositioning
I want to modernize my family business and make it competitive
Steering the relaunch strategy of a historic brand, including repositioning it in the market, redefining its identity, activating new business models, automating tasks and integrating sustainability as a market opportunity. Our Bizzrand® Renew process makes it accessible and comprehensive
Deliverable
With Bizzrand® Renew, you benefit from a global approach to boosting performance, thus ensuring the long-term future of your business.
No unpleasant surprises: our costs are all-inclusive and include the entire process and the number of sessions required.
Bizzrand® Impact
Integrating sustainability as a business opportunity
I want to integrate sustainability as a business opportunity
We make sustainability a strategic asset, integrating the challenges of the circular economy into your business to combine impact, business opportunity and innovation.
Deliverable
Awareness of sustainable issues on 3 levels – environmental, social and economic, definition of measurable commitments (ESG), market Swot and innovation towards the circular economy through collective intelligence.
Bizzrand® Value
Brand valuation for exit
I want to sell my business. How can I add value?
From strategy to execution, we ensure your brand lives across every touchpoint—with coherence, consistency, and impact.
Deliverable
With Bizzrand® Value , you can enhance the value of your company and its capital with intangible values.
