by marine@spinnakercommunication.ch | Apr 10, 2025 | SHB, Startup, Sustainability
CompPair, winner of Swiss House of Brands Award We’re proud to announce that CompPair, a pioneering startup from the program Tech4regen – EPFL Innovation Park , has been selected by Swiss House of Brands for our full brand and business acceleration program! At...
by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it...
by marine@spinnakercommunication.ch | Mar 15, 2024 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Mar 15, 2024 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Dec 20, 2023 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
