by marine@spinnakercommunication.ch | Nov 4, 2025 | Brand Strategy, Branding & Digital, Case studies, Latest news, SME Case
Brand positioning, brand narrative, and market segment definition Brand name creation, tagline, and brand statement development Intellectual property management and trademark registration Business strategy and development of brand growth drivers Brand design: creation...
by marine@spinnakercommunication.ch | Sep 5, 2025 | Articles, Brand Strategy, Latest news
By Chantal Baer | Co-Founder | September 2025 Brand licensing and franchising: A path to global expansion in challenging times Switzerland, like many export-oriented economies, has felt the shockwaves of shifting international trade policies. The recent wave of new...
by marine@spinnakercommunication.ch | Sep 1, 2025 | Articles, Brand Strategy, Latest news
By Chantal Baer | Founder | September 2025 Why Business Strategy and Brand Are the Cornerstones of Growth in the Digital Economy ? In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in...
by marine@spinnakercommunication.ch | May 13, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
by marine@spinnakercommunication.ch | Apr 2, 2025 | Articles, Brand Strategy, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
by marine@spinnakercommunication.ch | Mar 21, 2025 | Brand Strategy, Branding & Digital, Case studies, DNVB Case
Brand positionning, slogan & brand speech Factual and emotional brand content and its global deployment Naming, brand architecture and intellectual property Growth strategy and market segment definition Trademark Design & brand book (logotype, brand colors,...
