Scaling brands. Building future.
SHB is the strategic partner to empower your business ambitions.
Innovate, align, scale – Our mission is to guide SMEs toward sustainable growth by aligning brand and business strategy, sustainable and digital transformation within an integrated process designed to deliver credibility, performance, and scalable growth.
Brand licensing, franchising, and co-branding – the new business models at your fingertips.
And you, business leaders: do you feel your corporate strategy and brand are truly aligned… or are they still operating in silos?
We harness the full potential of your business growth
1 – Creation of your business and/or brand from scratch
We align your brand and business strategy to create a unified direction—amplifying your impact and ensuring long-term success.
2 – Acceleration of business growth and expansion into international markets
We open up new avenues for growth through brand licensing, franchising, co-branding and international expansion strategies.
3 – Strategic revitalization of legacy brands or heritage businesses
We enable international expansion and new revenue streams through brand licensing, franchising, and co-branding strategies
4 – Embedding sustainability as a driver of business performance
We craft or sharpen your brand’s identity to make it stand out—building visibility, relevance, and loyalty in a crowded landscape.
5 – Optimization of operational efficiency and innovation in business models
We rethink your processes and organization to gain in agility, efficiency and sustainability.
6 – Strategic value enhancement of your company and/or brand in preparation for succession or exit
From strategy to execution, we ensure your brand lives across every touchpoint—with coherence, consistency, and impact.
SME
Our end-to-end approach ensures SME & Foundations achieve both strategic and operational excellence , making them more competitive and future-ready
Industrial Companies
Our added value for industrials is to offer them a scalable and responsible path to international growth, capitalizing on their brand and know-how without resorting to offshoring.
Startup & DNVB
Create your company and brand from scratch → from product to market, to build a solid, sustainable and scalable business from day one and orchestrate your customer journey
Corporate lawyers & trustees
A single point of contact for your brand evaluation
International companies
By delving into your brand, naming , sustainability & business engineering challenges we empower international companies to thrive in global markets
Private equity & investors
Maximize portfolio value, drive growth, and achieve high-value exits by integrating business, brand, digital, and operational strategies.
Partenaires de EPFL Innovation Park
Pour le programme Tech4Regen
SHB Insights
Discover our insights & news
Brand licensing and franchising: A path to global expansion in challenging times
Rather than investing heavily in physical infrastructure abroad—whether in branches, subsidiaries, or production centers—companies can explore alternative models of international expansion: brand licensing and franchising.
Why corporate brand & business strategy alignment fuels growth in the digital economy
In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in how well a business connects strategy with brand.
Why brand srategy is a key driver of a high-value exit or IPO
For investors, private equity funds, and company leaders, the ultimate goal of business growth is a profitable exit—whether through an IPO, acquisition, or strategic sale.
CompPair, winner of Swiss House of Brands Award
We’re proud to announce that CompPair, a pioneering startup from the program Tech4regen – EPFL Innovation Park , has been selected by Swiss House of Brands for our full brand and business acceleration program!
The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns
In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently overlooked—brand equity.
SHB nonprofit report 2024
Discover the Swiss House of Brands 2024 nonprofit report, including all the nonprofit actions carried out during the year.
Regenerative business, regenerative brand
If it is no longer possible to build a brand strategy without integrating elements of sustainability to survive in a global environment that demands it, then at the very least it enables us to maintain the status quo and the ability to survive.A company/brand that...
Mentoring for Tech4Regeneration by EPFL Innovation Park
Swiss House of Brands founders Chantal Baer & Marine Gruaz-Rébuffat are honored to join Bertrand Klaiber's team as start-up mentors for the Tech4Regeneration project at the EPFL Innovation Park.
We are B Corp certified
We are proud to inform you that we are B Corp certified and part of this strong community that drives the change for a sustainable world.
SHB nonprofit report 2023
Discover the Swiss House of Brands 2023 nonprofit report, including all the nonprofit actions carried out during the year.
They’ve put their trust in us
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