Create. Scale. Value.

We transform every stage of your development into a growth lever with our Brand-Driven Business approach.

You are

Start-up

Create a brand. Launch a business. Lay the foundations. With a strategic approach to business development through branding.

SMEs

Moving from “good impact” to a measurable competitive advantage for scaling and internationalization with a brand-driven strategic approach

FMCG Luxury Brands

Build a digital distribution architecture that allows brands to achieve rapid market penetration.

Lawyers & Trustees

Strategic business sparring partner for your clients. From company creation to scaling up and financial valuation before sale.

Explore our services

Our integrated Bizzrand® model aligns vision, business strategy, brand and sustainability within a single framework, ensuring consistent, controlled and value-driven growth — from the initial idea to a successful exit.

Scaling businesses. Building future. Brand-Driven Business Management

Our commitment is embedded in our corporate governance.
Every client engagement integrates principles of sustainable transformation and the circular economy. As a certified B Corp since 2024, we actively foster impact-driven innovation as a mentor and sponsor of the Tech4Regen programme at EPFL Innovation Park. Through the SHB Award 2025/2026, we proudly support one of the programme’s participating startups.

Trusted by our clients

AvescoRent

The brand repositioning made it possible to reorganize business units and clarify the company's digital communication.

Jun 2026

Nooria

Nooria was born with the ambition of creating a new Swiss dietary supplement brand, at the intersection of health.

Jun 2026

Nuumoon

SHB partnered with this orthodontic practice to create a distinctive brand and design a scalable business model capable of supporting sustainable growth and future expansion.

Jun 2026

Brand-Driven Business Management

Brand-Driven Business Management is a strategic approach that places the brand at the heart of business decision-making. Rather than being viewed solely as a marketing or communication asset, the brand becomes a driver of growth, differentiation and value creation.

In complex and saturated markets, strong brands provide direction, align stakeholders, strengthen market positioning and support sustainable business performance.

By integrating brand, business strategy, sustainability and digital transformation into a unified framework, we help organizations build resilient businesses capable of scaling, adapting and creating lasting value.

What our Clients Say

Collaborer avec Chantal a été un véritable levier pour notre stratégie et notre identité. Grâce à sa finesse d’écoute et à son exécution ciblée, notre positionnement a pris une dimension nouvelle, alignant Decyra sur nos ambitions de développement international. Collaborating with Chantal was a true driver for our strategy and identity. Through her attentive listening and targeted execution, our positioning gained a new dimension, aligning Decyra with our international growth ambitions.

Chantal a marqué un tournant de ma vie professionnelle, sans aucun doute le meilleur choix stratégique de mes 10 dernières années ! Un immense plaisir d’avoir travaillé avec elle.

Chantal inspire par son regard hors norme par rapport aux défis qui se présentent à nous. Elle vit passionnément à l’intérieur d’elle-même les transformations du monde digital qui nous interpelle tous. Dans le cadre de notre ouvel institut leadership elle nous amène à nous questionner sur notre vraie valeur ajoutée sur le marché qui s’incarne à présent à travers une marque forte , différenciée et porte un message uniersel pour l’humanité. J’apprécie tout particulièrement son talent pour challenger de manière constructive, s’intégrer à notre équipe et en même temps à affirmer son éclairage qui nous pousse à aller plus loin et plus vite. Si vous désirez vous remettre en question alors foncez avec elle .

J’ai beaucoup apprécié notre collaboration avec SHB, marquée par une écoute attentive et une compréhension de notre activité. Elle nous a permis de renforcer notre crédibilité et d’aboutir à un résultat en phase avec nos besoins de croissance.

Chantal is what we call a «personnality» and wether we adhere to her point of view or not , nobody may be indifferent to her strong, indeniable and senior professional experience as as the way she has been adding value to the Brand & Business universe for so many years and still keeps offering precious feedbacks in the many projects we undertake within the aaa Foundation as well as in our Group. She has a very powerful presence as a speaker, has this unique touch of sense of humor and I personnaly enjoyed her presentations fruit of long research and structured work.

Coming from a seasoned marketing backround, Chantal set up her business in Brand –Driven Business & naming. With a sharp mind and quick on her feet, she’s advising international clients on board level. As a person she’s very much «wysiwg» what you see is what you get , straight to the point and that’s what I like as well!

It has been a pleasure working with Chantal . She has a fantastic personality to cut through silos and go beyond borders – these skills lay the foundation for breakthrough results. The work she did for us – naming & brand strategy – have been of outmost importance in achieving more than 20% market share in 1 year. It wasnt only a geat personal experience working with her but also of great business value. I can recommend Chantal on every project you have that involves brand strategy & naming.