by marine@spinnakercommunication.ch | Mar 21, 2025 | Brand Strategy, Branding & Digital, Case studies, DNVB Case
Creation & development from scratch of a new Swiss Food Supplement brand including e-shop & an AI application for personalized program recommendation What SHB did for Nooria Swiss Brand positionning, slogan & brand speech Factual and emotional brand content and...
by marine@spinnakercommunication.ch | Mar 20, 2025 | Brand Strategy, Branding & Digital, Case studies, SME Case
Case study HiQuarter Brand creation from scratch The new standard for optimum physical and mental condition Voir le siteL HiQUARTER is a brand that combines medical and sports care around a personal holistic protocol that helps define objectives and achieve concrete...
by marine@spinnakercommunication.ch | Mar 17, 2025 | Brand Strategy, Branding & Digital, Case studies, SME Case
Case study HiQuarter Brand creation from scratch The new standard for optimum physical and mental condition Voir le siteL HiQUARTER is a brand that combines medical and sports care around a personal holistic protocol that helps define objectives and achieve concrete...
by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Latest news, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, SME
Case study Sphere Magazine Brand strategy & digital Voir le siteL Sphere magazine is aimed at the Swiss wealth management community, and includes a French and a German version. The magazine also organizes several conferences and meetings in Geneva and Zurich. ...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
