Aligning the corporate brand with business strategy: the key to digital growth
The brand has become the focus of financial, legal, and marketing attention as a “capitalizer” of future results.
The Megatrend of label brands in Switzerland
Sustainability certifications and labels embody new corporate governance models.
Regenerative business, regenerative brand
If it is no longer feasible to build a brand strategy without integrating sustainability elements
The 5 Advantages of Working with a Professional Naming Agency
With over 10,000 brand names registered every day worldwide, development
The 7 Co-Branding Strategies That Drive Growth
Co-branding: a powerful growth driver in the digital economy that leverages partnerships.
The 8 Drivers of Brand Performance
In the digital economy, a company brand is no longer a separate element of the company.
How brands get teens hooked !
Interview by Bilan – Chantal Baer
Brand expert Chantal Baer reveals what lies behind…
Positioning: The ABC of Branding
In the digital economy, a company’s strength relies as much on its brand as on its offering. Positioning reveals what sets it apart, enhances its appeal, and supports its growth.