by marine@spinnakercommunication.ch | Sep 5, 2025 | Articles, Brand Strategy, Latest news
By Chantal Baer | Co-Founder | September 2025 Brand licensing and franchising: A path to global expansion in challenging times Switzerland, like many export-oriented economies, has felt the shockwaves of shifting international trade policies. The recent wave of new...
by marine@spinnakercommunication.ch | Sep 1, 2025 | Articles, Brand Strategy, Latest news
By Chantal Baer | Founder | September 2025 Why Business Strategy and Brand Are the Cornerstones of Growth in the Digital Economy ? In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in...
by marine@spinnakercommunication.ch | May 13, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
by marine@spinnakercommunication.ch | Apr 10, 2025 | Latest news, SHB, Startup, Sustainability
CompPair, winner of Swiss House of Brands Award We’re proud to announce that CompPair, a pioneering startup from the program Tech4regen – EPFL Innovation Park , has been selected by Swiss House of Brands for our full brand and business acceleration program! At...
by marine@spinnakercommunication.ch | Apr 2, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
