by marine@spinnakercommunication.ch | Mar 17, 2025 | Brand Strategy, Branding & Digital, Case studies, SME Case
Case study HiQuarter Brand creation from scratch The new standard for optimum physical and mental condition Voir le siteL HiQUARTER is a brand that combines medical and sports care around a personal holistic protocol that helps define objectives and achieve concrete...
by marine@spinnakercommunication.ch | Jan 13, 2025 | Latest news, SHB, Sustainability
Nonprofit report 2024 Discover the Swiss House of Brands 2024 nonprofit report, including all the nonprofit actions carried out during the year. Download the...
by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it...
by marine@spinnakercommunication.ch | Mar 15, 2024 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Mar 15, 2024 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
