by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of... 
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
Positioning, the ABCs of branding Post-neo-capitalism The labour, financial and ecological crises reflect the exhaustion of the dominant system. Capital seems to have come as close as possible to its dream of making money out of money. It’s not a question of... 
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Sofia Gonzalez Project supported by Swiss House of Brands As a Paralympic athlete, Sofia’s main concern is to show that difference is not an obstacle and that your only limit is you! Our new Swiss Paralympian is the new rebel of the arena! Mission Help Sofia... 
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Robin Cuche Project supported by Swiss House of Brands Robin, a Paralympic athlete, is now an internationally competitive sportsman, taking part in the Sochi Olympic Games in 2014 and every year since then in the biggest alpine skiing competitions around the world.... 
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Pro Bono Projects
OpenGeneva Project supported by Swiss House of Brands Open Geneva organises and coordinates the Greater Geneva Open Innovation Festival since 2017. This high point for innovation is for all those who want to make a commitment to the future. Dozens of free hackathons,... 
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Association Olfacanis Project supported by Swiss House of Brands The aim is to detect cancer at an early stage, non-invasively and inexpensively. Dogs, with no contact with the patient, are the biological means of achieving this. Mission Helping the association to...
