Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
How do you calculate the value of a brand?
How do you calculate the value of a brand?
The brand has become the focus of all financial, legal and marketing attention as a 'capitalizer' of future results.
Delors, whether for a sale, a recapitalisation or a bank loan, the value of the brand must be taken into consideration.
Why corporate brand & business strategy alignment fuels growth in the digital economy
Why corporate brand & business strategy alignment fuels growth in the digital economy
In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in how well a business connects strategy with brand.
