Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns
The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns
In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently overlooked—brand equity.
Regenerative business, regenerative brand
Regenerative business, regenerative brand
If it is no longer possible to build a brand strategy without integrating elements of sustainability to survive in a global environment that demands it, then at the very least it enables us to maintain the status quo and the ability to survive.A company/brand that...
