Created for Swisscom's digital offering targeting younger consumers, Wingo conveys simplicity, accessibility and value for money.
The name reflects an easy, smart and affordable choice while evoking a sense of winning and positive momentum.
A national Swiss pharmacy brand designed to break away from traditional, overly clinical pharmaceutical naming conventions.
Derived from the Italian expression "Ama Vita" ("Love Life"), the name brings warmth, positivity and a human dimension to the healthcare experience
Created for Nespresso's compact coffee machine range, Pixie draws inspiration from two complementary universes.
It references the pixel, the smallest unit of digital information, reflecting the machine's compactness, precision and technological innovation. At the same time, it evokes the pixie, the mythical creature from British folklore, adding a sense of charm, personality and delight.
Inspired by the Arabic name Nuria, meaning "the one who brings light", Nooria was created for a Swiss nutritional supplements brand whose mission is to help people unlock their full potential.
The brand is built around the promise:
"Reach Your Full Energy Potential."
To ensure immediate product understanding and strong portfolio coherence, a consistent naming architecture was developed across the entire range:
Contoor • Purifoor • Sublimoor • Staminoor • Juvinoor • Performoor
Each product name clearly communicates its benefit while reinforcing the overall brand identity
Created for one of Switzerland's leading corporate catering providers, Eldora was designed to transform the perception of workplace dining.
The name supports the ambition of making corporate restaurants places of enjoyment, discovery and culinary experience rather than simple functional eating spaces. - Inspired by the idea of exploration and richness, the brand elevates everyday dining into a more engaging and rewarding experience.
