Structuring Sustainable Growth at Scale
AvescoRent is one of Switzerland’s leading construction equipment rental companies, operating a nationwide network of approximately 30 locations.
As the business expanded, complexity increased: fragmented communication, misaligned business units and a lack of clarity across the digital ecosystem, particularly following the integration of a new e-commerce activity.
Simplify and realign a complex organization while preparing the company for future challenges.
The challenge went far beyond branding. It required a deep transformation of both the organization and its operating model.
Making communication clearer, more accessible and more consistent
Aligning teams and business units around a shared vision
Embedding sustainability as both a strategic and operational growth lever
We delivered a two-phase transformation combining Brand-Driven Business Management with sustainability integration.
Clarification du positionnement et du discours Simplification de la communication sur l’ensemble des points de contact Intégration de l’activité e-commerce
Réorganisation des business units Structuration et priorisation de la communication digitale
Sensibilisation du management aux enjeux durables Élaboration d’une charte de durabilité
Conception et pilotage d’une initiative visant à réduire l’empreinte carbone des chantiers
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Coordination de la communication et de la session presse autour de l’initiative
A compelling example of Brand-Driven Business Management in action, where brand, organization and sustainability converge to create long-term business value.
