by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
Positioning, the ABCs of branding Post-neo-capitalism The labour, financial and ecological crises reflect the exhaustion of the dominant system. Capital seems to have come as close as possible to its dream of making money out of money. It’s not a question of...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Stratégie de marque
Le positionnement B.A.-ba de la marque Le post néo-capitalisme Crises du travail, financière, écologique traduisent l’épuisement du système dominant. Le capital semble avoir approché son rêve au plus près qui est de faire de l’argent avec de l’argent. L’enjeu n’est...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Sofia Gonzalez Project supported by Swiss House of Brands As a Paralympic athlete, Sofia’s main concern is to show that difference is not an obstacle and that your only limit is you! Our new Swiss Paralympian is the new rebel of the arena! Mission Help Sofia...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Branding & Digital, Projets soutenus, Stratégie de marque
Sofia Gonzalez Projet soutenu par Swiss House of Brands Sofia, athlète paralympique, ce qui lui importe c’est de montrer l’exemple que la différence n’est pas un obstacle et que ta seule limite, c’est toi ! Notre nouvelle Athlète Paralympique Suisse est la nouvelle...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Robin Cuche Project supported by Swiss House of Brands Robin, a Paralympic athlete, is now an internationally competitive sportsman, taking part in the Sochi Olympic Games in 2014 and every year since then in the biggest alpine skiing competitions around the world....
