by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Pro Bono Projects
OpenGeneva Project supported by Swiss House of Brands Open Geneva organises and coordinates the Greater Geneva Open Innovation Festival since 2017. This high point for innovation is for all those who want to make a commitment to the future. Dozens of free hackathons,...
by marine@spinnakercommunication.ch | Jun 26, 2023 | Brand Strategy, Branding & Digital, Pro Bono Projects
Association Olfacanis Project supported by Swiss House of Brands The aim is to detect cancer at an early stage, non-invasively and inexpensively. Dogs, with no contact with the patient, are the biological means of achieving this. Mission Helping the association to...
by marine@spinnakercommunication.ch | Jun 24, 2023 | Brand Strategy, Branding & Digital, Case studies, Startup, Startups cases
Case study HiQuarter Brand creation from scratch The new standard for optimum physical and mental condition Voir le siteL HiQUARTER is a brand that combines medical and sports care around a personal holistic protocol that helps define objectives and achieve concrete...
by marine@spinnakercommunication.ch | Jun 23, 2023 | Brand Strategy, Case studies, SME, Sustainability
Case study AvescoRent Brand strategy & sustainability Is a Swiss construction equipment rental company with some 30 branches throughout Switzerland. . Two missions 1 – Our first mission was to simplify communication to make it less complex, while integrating...
by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy
The 5 advantages of agency naming With over 10,000 brand names registered worldwide every day, developing a brand name requires a methodology that goes beyond providing a list of names or brainstorming. The main advantage of working with a professional agency is that...
by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy
The 7 strategies of co-branding Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives: 1. Multiply audiences for associated brands – image positioning For H&M, giving...
