by marine@spinnakercommunication.ch | Nov 4, 2025 | Brand Strategy, Branding & Digital, Case studies, Latest news, SME Case
Brand positioning, brand narrative, and market segment definition Brand name creation, tagline, and brand statement development Intellectual property management and trademark registration Business strategy and development of brand growth drivers Brand design: creation...
by marine@spinnakercommunication.ch | Mar 21, 2025 | Case studies, Digital Business Engineering, International companies cases
The entry of a new low-cost competitor has led a European premium-positioned player to launch a second “designed-to-cost” brand. The objective was twofold: to retain existing customers and to proactively target price-sensitive segments. By developing a fully digital...
by marine@spinnakercommunication.ch | Mar 21, 2025 | Case studies, Digital Business Engineering, International companies cases
One of the European subsidiaries of this international telecommunications operator has experienced stagnation in online sales and a continuous decline in sales volume share compared to other, more expensive channels. Whether for sales, service, or online assistance,...
by marine@spinnakercommunication.ch | Mar 21, 2025 | Brand Strategy, Branding & Digital, Case studies, DNVB Case
Brand positionning, slogan & brand speech Factual and emotional brand content and its global deployment Naming, brand architecture and intellectual property Growth strategy and market segment definition Trademark Design & brand book (logotype, brand colors,...
by marine@spinnakercommunication.ch | Mar 17, 2025 | Brand Strategy, Branding & Digital, Case studies, SME Case
Case study HiQuarter Brand creation from scratch The new standard for optimum physical and mental condition Voir le siteL HiQUARTER is a brand that combines medical and sports care around a personal holistic protocol that helps define objectives and achieve concrete...
by marine@spinnakercommunication.ch | Jun 25, 2023 | Case studies, SME, Sustainability
Case study Allreal Romandie Sustainability Charter Voir le siteL Is a vertically integrated Swiss real estate company with investment and property management activities as well as general construction, renovation and interior design. Mission Accompany the company...
