by marine@spinnakercommunication.ch | Mar 21, 2025 | Case studies, Digital Business Engineering, International companies cases
The entry of a new low-cost competitor has led a European premium-positioned player to launch a second “designed-to-cost” brand. The objective was twofold: to retain existing customers and to proactively target price-sensitive segments. By developing a fully digital...
by marine@spinnakercommunication.ch | Mar 21, 2025 | Case studies, Digital Business Engineering, International companies cases
One of the European subsidiaries of this international telecommunications operator has experienced stagnation in online sales and a continuous decline in sales volume share compared to other, more expensive channels. Whether for sales, service, or online assistance,...
