Insights
Articles by SHB
Why corporate brand & business strategy alignment fuels growth in the digital economy
In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in how well a business connects strategy with brand.
Why brand srategy is a key driver of a high-value exit or IPO
For investors, private equity funds, and company leaders, the ultimate goal of business growth is a profitable exit—whether through an IPO, acquisition, or strategic sale.
The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns
In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently overlooked—brand equity.
Regenerative business, regenerative brand
If it is no longer possible to build a brand strategy without integrating elements of sustainability to survive in a global environment that demands it, then at the very least it enables us to maintain the status quo and the ability to survive.A company/brand that...
Megatrend of label brands in Switzerland
Sustainability certifications and labels embody new governance models for companies, society and institutions .
They represent significant added value and are becoming indispensable .
How brands get teenagers hooked!
Interview by Bilan – Chantal Baer
Brand expert Chantal Baer tells you what's behind teenagers' spending sprees.
How do you calculate the value of a brand?
The brand has become the focus of all financial, legal and marketing attention as a 'capitalizer' of future results.
Delors, whether for a sale, a recapitalisation or a bank loan, the value of the brand must be taken into consideration.
Positioning, the ABCs of branding
We are living in the age of an intimate relationship with the brand, which will henceforth provide individuals with points of reference for their identity.
The brand is the strategic and conceptual concentration of your activity expressed through a universe of meaning that evokes an emotion.
The 5 advantages of agency naming
With over 10,000 brand names registered worldwide every day, developing a brand name requires a methodology that goes beyond providing a list of names or brainstorming.
The 7 strategies of co-branding
Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives.
The 8 keys to brand performance
In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization
No business performance without brand - Why?
About SHB
News
CompPair, winner of Swiss House of Brands Award
We’re proud to announce that CompPair, a pioneering startup from the program Tech4regen – EPFL Innovation Park , has been selected by Swiss House of Brands for our full brand and business acceleration program!
SHB nonprofit report 2024
Discover the Swiss House of Brands 2024 nonprofit report, including all the nonprofit actions carried out during the year.
Mentoring for Tech4Regeneration by EPFL Innovation Park
Swiss House of Brands founders Chantal Baer & Marine Gruaz-Rébuffat are honored to join Bertrand Klaiber's team as start-up mentors for the Tech4Regeneration project at the EPFL Innovation Park.
We are B Corp certified
We are proud to inform you that we are B Corp certified and part of this strong community that drives the change for a sustainable world.
SHB nonprofit report 2023
Discover the Swiss House of Brands 2023 nonprofit report, including all the nonprofit actions carried out during the year.
