Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
Positioning, the ABCs of branding
Positioning, the ABCs of branding
We are living in the age of an intimate relationship with the brand, which will henceforth provide individuals with points of reference for their identity.
The brand is the strategic and conceptual concentration of your activity expressed through a universe of meaning that evokes an emotion.
Regenerative business, regenerative brand
Regenerative business, regenerative brand
If it is no longer possible to build a brand strategy without integrating elements of sustainability to survive in a global environment that demands it, then at the very least it enables us to maintain the status quo and the ability to survive.A company/brand that...
