Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
Other articles
Positioning, the ABCs of branding
Positioning, the ABCs of branding
We are living in the age of an intimate relationship with the brand, which will henceforth provide individuals with points of reference for their identity.
The brand is the strategic and conceptual concentration of your activity expressed through a universe of meaning that evokes an emotion.
The 7 strategies of co-branding
The 7 strategies of co-branding
Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives.
