Interview by Bilan – Chantal Baer
Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees.
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The 7 strategies of co-branding
The 7 strategies of co-branding
Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives.
The 8 keys to brand performance
The 8 keys to brand performance
In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization
No business performance without brand - Why?
