by marine@spinnakercommunication.ch | Dec 20, 2023 | SHB, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, SME
Case study Sphere Magazine Brand strategy & digital Voir le siteL Sphere magazine is aimed at the Swiss wealth management community, and includes a French and a German version. The magazine also organizes several conferences and meetings in Geneva and Zurich. ...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles
How brands get teenagers hooked! Interview by Bilan – Chantal Baer Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees. Other articles Retour aux articlesL ArticlesBrand StrategyLatest news The 7 strategies of co-brandingThe 7...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
