by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, Latest news, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 25, 2023 | Brand Strategy, Branding & Digital, Case studies, SME
Case study Sphere Magazine Brand strategy & digital Voir le siteL Sphere magazine is aimed at the Swiss wealth management community, and includes a French and a German version. The magazine also organizes several conferences and meetings in Geneva and Zurich. ...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles
How brands get teenagers hooked! Interview by Bilan – Chantal Baer Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees. Other articles Retour aux articlesL ArticlesBrand StrategyLatest news The 7 strategies of co-brandingThe 7...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
Positioning, the ABCs of branding Post-neo-capitalism The labour, financial and ecological crises reflect the exhaustion of the dominant system. Capital seems to have come as close as possible to its dream of making money out of money. It’s not a question of...
