by marine@spinnakercommunication.ch | Apr 2, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently... 
by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Latest news, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it... 
by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, Latest news, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of... 
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles
How brands get teenagers hooked! Interview by Bilan – Chantal Baer Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees. Other articles Retour aux articlesL ArticlesBrand StrategyLatest news The 7 strategies of co-brandingThe 7... 
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of... 
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy
Positioning, the ABCs of branding Post-neo-capitalism The labour, financial and ecological crises reflect the exhaustion of the dominant system. Capital seems to have come as close as possible to its dream of making money out of money. It’s not a question of...
