by marine@spinnakercommunication.ch | May 13, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
by marine@spinnakercommunication.ch | Apr 2, 2025 | Articles, Brand Strategy, Latest news, Private equity
By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
by marine@spinnakercommunication.ch | Apr 9, 2024 | Articles, Brand Strategy, Latest news, Sustainability
Regenerative business, regenerative brand If today it’s no longer possible to build a brand or marketing strategy without integrating elements of sustainability to continue to endure in a global environment and market that demands it, then at the very least it...
by marine@spinnakercommunication.ch | Sep 18, 2023 | Articles, Latest news, SME, Sustainability
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles
How brands get teenagers hooked! Interview by Bilan – Chantal Baer Brand expert Chantal Baer describes what lies behind teenagers’ spending sprees. Other articles Retour aux articlesL ArticlesBrand StrategyLatest news The 7 strategies of co-brandingThe 7...
by marine@spinnakercommunication.ch | Jul 5, 2023 | Articles, Brand Strategy, Latest news
How do you calculate the value of a brand? The emergence of intangible values The dematerialised or digital economy has changed the paradigms for calculating the value of a company and/or its brand. The turning point on a global scale was Facebook’s takeover of...
