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Nuumoon® Case study

Nuumoon® Case study

by marine@spinnakercommunication.ch | Nov 4, 2025 | Brand Strategy, Branding & Digital, Case studies, Latest news, SME Case

Nuumoon is an orthodontic practice dedicated to the functional and aesthetic harmonisation of maxillofacial development from early childhood, using innovative methods and multidisciplinary expertise. Swiss House of Brands supported Nuumoon® in creating a brand from A...

Brand licensing and franchising: A path to global expansion in challenging times

by marine@spinnakercommunication.ch | Sep 5, 2025 | Articles, Brand Strategy, Latest news

By Chantal Baer | Co-Founder | September 2025 Brand licensing and franchising: A path to global expansion in challenging times Switzerland, like many export-oriented economies, has felt the shockwaves of shifting international trade policies. The recent wave of new...
Why corporate brand & business strategy alignment fuels growth in the digital economy

Why corporate brand & business strategy alignment fuels growth in the digital economy

by marine@spinnakercommunication.ch | Sep 1, 2025 | Articles, Brand Strategy, Latest news

By Chantal Baer | Founder | September 2025 Why Business Strategy and Brand Are the Cornerstones of Growth in the Digital Economy ? In today’s digital economy, growth is no longer just about having a good product or efficient operations. The real differentiator lies in...
Why brand srategy is a key driver of a high-value exit or IPO

Why brand srategy is a key driver of a high-value exit or IPO

by marine@spinnakercommunication.ch | May 13, 2025 | Articles, Brand Strategy, Latest news, Private equity

By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns

The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns

by marine@spinnakercommunication.ch | Apr 2, 2025 | Articles, Brand Strategy, Private equity

By Chantal Baer | Founder | April 2025 The Hidden Value in Branding: How Investors Can Maximize Portfolio Returns In the world of investments, financial metrics and operational efficiencies often take center stage. However, one crucial factor is frequently...
Case study Nooria Swiss

Case study Nooria Swiss

by marine@spinnakercommunication.ch | Mar 21, 2025 | Brand Strategy, Branding & Digital, Case studies, DNVB Case

Creation & development from scratch of a new Swiss Food Supplement brand including e-shop & an AI application for personalized program recommendation What SHB did for Nooria Swiss Brand positionning, slogan & brand speech Factual and emotional brand content and...
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Recent Posts

  • Nuumoon® Case study
  • Cas client Nuumoon®
  • Brand licensing and franchising: A path to global expansion in challenging times
  • Licence de marque et franchise : une voie vers l’expansion mondiale en période de turbulences
  • L’alignement marque d’entreprise – business stratégie, clé de la croissance digitale

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